| Description | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. | “Gaon ke garam masale mein dhaniya nahi padtha” she informs. At Kashika, the subtle cues are taken seriously. Sometimes she is hesitant to share her little rural secrets, but slowly she gains confidence and speaks her mind. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. | “Sabhut dhaniya hi pisenge, humein halke chikle se kya lena dena” she clarifies adding that the dark-colored ones are the better seeds to pick. |
| Content | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. | “Gaon ke garam masale mein dhaniya nahi padtha” she informs. At Kashika, the subtle cues are taken seriously. Sometimes she is hesitant to share her little rural secrets, but slowly she gains confidence and speaks her mind. The freshly ground Garam Masala has a rich brown color and a fragrance that makes us go hungry all of a sudden. We learn that before Garam Masala became an evergreen spice mix, it was mostly made ahead of the cold winters as a warming spice mix. “Pakane ke anth mein daalo, toh swad bhi ayega aur sugandh bhi”, she suggests as a cooking tip.
Kashika Garam Masala is a fragrant mix of well-ground whole spices such as cinnamon, mace, peppercorns, cumin, and cardamom pods. It’s perfect to season soups, lentil dishes, and curries. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. | “Sabhut dhaniya hi pisenge, humein halke chikle se kya lena dena” she clarifies adding that the dark-colored ones are the better seeds to pick. At Kashika, we love that the rural women have taken complete charge. The nutty aroma of coriander powder wafts around the unit as the women prepare the area for sieving. Multitasking, we notice, is second nature to these women. “Baatein kum, kaam zyaada!” they mutter and laugh when prodded about meeting timelines. “Aur haan, baarish mein dhaniya mat lena peesne ke liye” another spice tip we obediently take note of.
Nutty, citrusy flavored coriander seeds are finely ground with dollops of care to make Kashika Dhaniya powder, a naturally healthy spice blend. This can be added generously to lentils, grams, and curries. |
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