| Description | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. | “Ganth wali haldi hi better hoti hain, wahi leke aana”. We wonder if that makes sense but soon find | “Sabhut dhaniya hi pisenge, humein halke chikle se kya lena dena” she clarifies adding that the dark-colored ones are the better seeds to pick. | “Humari guarantee hain, sahi teekha hoga woh bhi bina milawat”. She re-assures the promise of purity. At Kashika, there are no artificial colors used for the red color of the mirchi powder. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. |
| Content | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. | “Ganth wali haldi hi better hoti hain, wahi leke aana”. We wonder if that makes sense but soon find out that the “ganth” or bulb variety of this golden-hued spice is richer in curcumin content. At Kashika, these rural nuggets are not only accepted but also respected as clearly generations of home-made masala making has left these women rich in technique and know-how. As the turmeric powder is prepared, it gains and loses color over its many stages but finally assumes a soothing rich chrome yellow. “Ek dum pure hain, dekh lo”, she demands. Who are we to counter that!
Pure turmeric is dried and finely ground to make Kashika’s earthy-sweet turmeric powder which can be safely added to your dishes. Plus, there are no added colors! | “Sabhut dhaniya hi pisenge, humein halke chikle se kya lena dena” she clarifies adding that the dark-colored ones are the better seeds to pick. At Kashika, we love that the rural women have taken complete charge. The nutty aroma of coriander powder wafts around the unit as the women prepare the area for sieving. Multitasking, we notice, is second nature to these women. “Baatein kum, kaam zyaada!” they mutter and laugh when prodded about meeting timelines. “Aur haan, baarish mein dhaniya mat lena peesne ke liye” another spice tip we obediently take note of.
Nutty, citrusy flavored coriander seeds are finely ground with dollops of care to make Kashika Dhaniya powder, a naturally healthy spice blend. This can be added generously to lentils, grams, and curries. | “Humari guarantee hain, sahi teekha hoga woh bhi bina milawat”. She re-assures the promise of purity. At Kashika, there are no artificial colors used for the red color of the mirchi powder. “Paas wali Chachi ne ek baar liya aur ab hamesha leti hain” she informs with pride. Because it’s only “origeenal” masala that’s made here. The bright red hue of the chilli powder captures our attention while the women prepare the freshly ground powder for cooling by spreading the masala on large steel trays.
A unique blend of spices to heighten the taste of vegetables in your dishes. Kashika’s sabzi masala is perfect to bring a zesty twist to everyday curries, pakoras, lentils, and snacks. | “Chakhthe reh jaoge, humari guarantee hai”. These are not tall claims at Kashika, because the women have tried and tested their masala powders among their own families. The confidence comes from reassuring positive feedback from their near and dear ones. “Apno ko hi pasand na aave, toh kaun khave”. Another lyrical from the lady and the unit is crackling with laughter and light banter. If only, we could taste the masala in a sabzi right away. Alas, we’d have to wait for that.
Kashika’s Chole Masala is a blend of spicy & tangy flavors, It is a savoury roasted blend of chillies, coriander, cumin, cardamom, cinnamon, peppercorn, cloves, turmeric, and amchur. |
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